PH: 1300 453 375
user

Being Found On Google

Posted on Tuesday, October 25, 2016 by Craig Harwood

Family Focus Dental in Wentworthville is a well established dental practice.

The owners were concerned as to why the practice was not appearing on the Google search results. After a few weeks of TLC with the listing and careful updating and page engagement the listing now appears in the top 3 under the map for Dentist Wentworthville.

Over the coming weeks the focus will be on reviews and gaining the start rating for the practice.

If your practice is not appearing on the search results there is reason why. Usually with a little time, careful attention to Google's requirements we can correct the errors that are preventing the lisiitng from showing correctly. 

    

 
read more view comments ()
user

The Preferred Dentist

Posted on Friday, October 14, 2016 by Craig Harwood

Congratulations to the team at Gold Coast Dental Studio

Since working with us to implement a Reputation Marketing Program Natasha and her team have seen a great turnaround in their online reputation. 

From a point of having no reviews when we first looked at the results in Nerang Qld in an earlier blog post, the team was prompted to talk to us when they received a negative review. Often receiving a negative review on Google or a review site can be the reason practice managers or owners contact us. Ideally you should be proactive and not wait until there is a negative review as there are significant benefits in the number of new patients attracted to practices with a positive reputation.

Gold Coast Dental Studio has gone from having a negative online reputation to being the practice of choice based on patient reviews and ratings in just a couple of months by implementing Reputation marketing Program

Before Implementing the Reputation Marketing Program



After Implementing the Reputation Marketing Program  

Gold Coast Dental Studio is now the practice of choice in Nerang as determined by patient ratings and reviews.

But it doesn't stop there - when prospective patients (and remember the people who are searching for a dentist in your area are doing this know they need to visit a dentist and they are ready to make an appointment) click on the Google listing they are given the full contact details and the detailed reviews from previous patients. There is no better marketing than this.

 

For information on how you can implement an AHPRA compliant Reputation Marketing Program just contact us for a free no obligation demonstration of our simple system.  

 
read more view comments ()
user

Do you need to be online?

Posted on Monday, August 01, 2016 by Craig Harwood

Today's patients are more connected than ever. From researching their symptoms (unfortunately DR Google is something we now have to deal with) to reading reviews about your practice, most of the interactions happen online, before they even walk through your door. So instead of letting other people tell your story, it's important to reach out and be on the front foot. By actively address concerns and interacting with patients you can develop a significantly better patient experience  

Online made easy

Promoting your practice online should not be a complicated project. Instead, with some careful planning and the help of marketing experts you can develop a Marketing Action Plan to develop and manage your entire online presence in a systematic and efficient way.  
 
Our sites come complete with administration sections that let you seamlessly manage your online presence and of course our staff are there to assist when needed, or to manage the entire process for you. 
 

E-mailing made easy

Ever wondered how you can reach out to all those potential customers? Our sites come complete with newsletter systems and templates to help you reach people easier. Whether they fill in a form or you import an already existing customer list, once those details are in your site you can send them news on a regular basis. 

Contact our team to find out how you too can bring your business online!
 
read more view comments ()
user

Which dentist will miss out?

Posted on Friday, July 22, 2016 by Craig Harwood

Hot on the heals of my last post using the example of a Google search for "Dentist Nerang", I came across some important information. Google is looking to take away one of the 3 pack search results spots and replace it with a paid advertising spot. 

If they do progress with this then it would mean that in the example of Dentist Nerang below one of these three dental practices would be pushed off the search results.


There is no doubt that appearing under that map in the search results when combined with a good customer rating (4 or 5 stars) is the most valuable piece of advertising a dental practice can acquire. Google is looking at the click through rates and they see this area is highly effective at attracting new patients. This is an area that they are currently giving away for free, so you would have to wonder how long that can last for.  


Now google hasn't released an official statement on this as yet, however 

the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined.

During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed a screen shot (above), which Joy Hawkins tweeted, but which is not officially authorised for distribution at this point.

So back to our Nerang example, in this case Amazing Smiles is likely to be safe. They have a strategy in place and are likely to stay there. It's now up to Riverside Dental Practice and Gold Coast Dental Studio to put a Reputation Management Program in Place to secure their position, and all the new patient enquiries that go along with it.  

 

 
read more view comments ()
user

Dental and Medical Reviews Part 1

Posted on Thursday, July 14, 2016 by Craig Harwood

Now I'm not a big fan of healthcare review sites. However, recent updates from Google have meant they are here to stay and we need to take them more seriously.

Of course, feedback, both negative and positive, can be extremely useful for effective practice management and early awareness of negative feedback can assist in addressing any issues before they become a major problem. It's now important that each practice has a AHPRA compliant Reputation Management process in place, to ensure that they can both deal with any negative reviews and also encourage positive reviews and feedback from patients.

The majority of practices have a very high satisfaction rate amongst patients; however most will also have a few that have a predisposition to seek out the negative things in life and focus on those. These days, those people are likely to find their way to websites and review directories leaving negative feedback there.

This negative feedback can have a serious effect on he practice from a business point of view and also the professional standing of the practitioners. With recent changes to Google, negative feedback will also affect how your found (or if your found) on search engines.

 

To see this simply Google: your practice type and suburb eg Dentist Nerang. This will show you how people are seeing your practice.

As an example here is the search result for; Dentist Nerang  

 As you can see in the natural searches, having a review rating draws the eye to Amazing Smiles. People searching for a dentist in this area are now likely to click on that listing and read the reviews. However Riverside Dental has only two reviews and no rating while Gold Coast Dental Studio none.

From a potential patients point of view amazing smiles is the natural choice and should receive a greater percentage of the new patients in the area.

On the negative side if you do not manage reviews and have an effective reputation management system you could be subject to that small minority of negative patients doing significant damage to the practice.

As an example this Dental Surgeon has two negative reviews and no way of addressing the issue - this can be extremely costly to the practice both in reputation and income

    

 An effective Reputation Management plan will help provide a way for these people to vent and keep the negative review in house, while encouraging positive reviews and ratings.

For a no obligation discussion on how we can assist your practice please contact Craig on 0418 280 064 or at the office on 1300 453 375   

In part 2 we will look at what your Reputation Management plan should contain and introduce the software we use to automate the process.  

 
read more view comments ()
user

Custom sites at custom prices

Posted on Friday, July 01, 2016 by Craig Harwood

As with everything else, when choosing a site you should make sure you do not pay for more than you are using. This is why our site plans come with affordable tiered pricing, allowing you to grow along with your business. 

Start simple

For a little more than $15 per week, plus set up charges you can start bringing your business online with a basic website. This will allow you to manage your site's content, have 10 e-mail addresses where customers can contact you, take advantage of social media sharing and allow them to fill a form to get in touch. 

Add e-mail marketing

When you are ready to grow and target your customers with more advanced features you can seamlessly move to the next plan. This will allow you to send as many as 5000 newsletters per month, automate sales responses to loyalty campaigns and build very targeted lists with the help of the built-in customer relationship management database. 
 
And if you think this is going to break the bank, we hope you will be happy to find out that pricing for this plan starts at just $25.00 per week. Not only is this sort of marketing highly affordable it can be an extremely effective way of educating patients and improving both relationships and patient outcomes.   

 

 
read more view comments ()
user

Connect with social media and build an audience

Posted on Tuesday, June 07, 2016 by Craig Harwood

If you do not have the time to write a complete blog post, we still recommend that you keep interacting with your site's visitors through social media integration. It is much easier to tweet in 160 characters than it is to write a complete and documented blog post. 

Integrated social features

Your site will have very easy to access social sharing buttons, allowing visitors to easily spread the news about your great products. Also, we make it a rule that every site visitor can comment with Facebook Comments. 
 
If you want to keep your Facebook page and site integrated, just as our specialists to add dynamic activity feeds to the pages of your site. 
 
 
read more view comments ()

Recent Entries


Archive